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Posts tagged Photo Book Publishing

Clearstory Brings Customers’ Stories to Life with HP Indigo Digital Printing Technology

Article published, Friday, September 06, 2013 at

What They Think Publication

Clearstory uses HP Indigo 5500 Digital Press and HP Designjet Z6200 Photo Printer to publish personalized photo books

PALO ALTO, Calif. – HP today announced that San Diego-based Clearstory chose HP Indigo digital printing technology to produce highly customized photo books for individuals and businesses.

Clearstory, a minority, women-owned small business and creative digital print publisher, was founded in 2010 to satisfy the unmet need for a single-source provider of personalized photo books. Clearstory aims to meet that need with in-house digital printing, finishing and bookbinding to provide customers high-quality photo books produced in one location, giving it full control over the quality of the final product.

“Many online book developers don’t produce their own books,” said Debara Medina, founder, Clearstory. “Having the HP Indigo 5500 Digital Press in-house is a key differentiator for our business. It gives us huge advantages in quality and more options to offer our customers such as white and transparent ink.”

HP Indigo provides foundation for growth

HP Indigo ElectroInk White and other special effect ink options available to the HP Indigo 5500 Digital Press enable Clearstory to print on a larger variety of specialized substrates, such as transparent, metallic and colored media for a wide range of unique applications. The press also features light cyan and light magenta photo inks as well as spot color capabilities, which help Clearstory achieve realistic skin and sky tones.

“In our search for the right printing technology for Clearstory, we put a huge premium on color consistency, print quality and versatility.” said Medina. “The HP Indigo 5500 Digital Press delivers on these requirements and provides flexibility to readily change designs and produce custom-size books.”

Clearstory’s investment in the HP Indigo 5500 Digital Press provided the basis for the company to include in-house bindery and finishing in its business plan. The new technology allows Clearstory to produce short runs, making them more competitive than companies transitioning into the photo book industry with offset presses.

To complement the HP Indigo 5500 Digital Press, Clearstory uses the HP Designjet Z6200 Photo Printer to produce personalized book covers. The HP Designjet Z6200 Photo Printer provides Clearstory high-quality photo images with short turnaround times, giving Clearstory’s clients timely and beautiful products.

Through HP digital technology, every photo book is customizable, reflecting what is most important to the customer. HP digital technology enables Clearstory to help clients produce customized photo books that tell stories in photos or words with exceptional quality. More information can be found at myclearstory.com.

Additional information about HP Indigo digital printing solutions is available atwww.hp.com/go/HPIndigoPresses, on the HP Graphic Arts YouTube channel,www.youtube.com/hpgraphicarts, or through the HP Graphic Arts Twitter Feed,www.twitter.com/hpgraphicarts.

Tell Your Story With Photos

A Photo Book Keeps Your Stories Alive

Tell Your Story With A Photo Book

How many times during a given week do you pick up the phone or text to tell a friend or family member a cute story about your kids or a comical story about your pet or about something exciting that just happened? Your life is made up of many funny, interesting and sometimes life changing stories. Some stories are told once, while others are retold over and over, growing in relationship to everyone who hears them.  These everyday experiences, collectively, create a story of a life well lived.

Have you ever wished you could capture your stories in book form?

Today, it is easier than ever to create your own photo book that will capture the stories of your life.  You may want to create a photo book as an heirloom, a gift, or simply a one-of-a-kind volume that depicts a personalized story that you’ve constructed from your own photographs. Turn your stories into a beautiful photo book that you can share with family and friends so your story can be shared for years to come.  Whether it’s a holiday photo book or an everyday photo book filled with the everyday moments of your life, you can publish your photos in books (or in a book) to tell the stories you love best!

Creating a photo book is a creative journey.

Publish Your Story in a Photo BookPutting on your author’s cap is both exciting and fun.  Embarking on a photo book project will allow you to experience the writer’s journey from that initial idea to final publication.  Think of each story as simpl, something that happened in your life that you share with others.  It does not have to be complicated or even particularly significant. It is a story that you want to share.

Not a natural writer? Don’t worry. You can decide how much writing with which you are comfortable.  In a photo book you can use mainly photographs to tell your story!  Though some people like to include a page of text that sets the stage for their photo book, others like to annotate each photo with captions, while many let the photos tell the whole story. All of these approaches can result in beautifully crafted photo books.

Start by thinking of your audience.

Before navigating through your stacks of photos, think about the audience for your photo book.  Is this a story for family, friends, colleagues, a spouse, small children, others that share an interest, or simply for your own bookshelf? Thinking about the people you want to share your story with will help you shape the story itself.

Decide what story you want to tell.

You tell stories all of the time.  Intuitively, you know that stories have a beginning, a middle, and an ending.  When you are choosing the photos you want to include, think about how the story will be told from the beginning, what happens in the middle and how it ends.

The main idea of your story may be as simple as a family gathering or as complex as capturing a loved one’s life with carefully chosen photographs.  Which stories do you want to tell?

Consider the following story concepts.  They can inspire you to create your own special photo book story.

Happy Holidays

The holidays are approaching and photo books make very personal and memorable gifts. Again, think first about the people you will share your story with. If you have young children, you may want to capture special moments from each holiday season to create a book that will accompany them into adulthood. You may want to share the best moments from the previous holiday get-togethers with your extended family. If your audience is an aging parent, you may want to scan old photos of past holidays. Begin with a photo of Mom with her 1960s hairdo prepping the holiday meal. In the middle, show all of the events of the day; opening gifts, little Helen knocking down the tree when she tried to ride her new bike in the living room, Harry and John fighting over the chicken leg…well, you get the idea. End the story with a picture of Mom surrounded by her big, boisterous and loving family.

Think of the holiday stories you love best and allow your photos to retell them!

School Days

Most kids get yearbooks these days, but they are filled with lots of kids—not just your special student and the people he or she is close to.  School is just getting started for the year, so this is a great time to plan a photo book so you can capture all the significant moments throughout the year.

Consider a custom photo book as a truly unique graduation or year-end gift that your child will treasure, whether they are just entering the first grade or graduating from high school, college, or even kindergarten!

One idea, that captured our imagination for a school photo book, told the story of the changing interests of child from kindergarten through High School (cap or no cap on High School) by chronicling what was on his t-shirt. Photographs showed the child in kindergarten wearing a superhero shirt. Later he was wearing shirts with logos of his favorite sports teams. Later photos showed him showing off the logos of his favorite bands. Show the moments that have led up to this great finale—their graduation.  Present the book at their graduation party and try not to cry!

Everyday Moments Made SpecialTell A Story with a Custom Photo Book

Your photo book doesn’t have to reflect a major occasion, but it can make everyday moments extraordinarily special.  Consider the little moments you share with your partner that make up any ordinary day but also make every day special.  Consider a theme—holding hands: holding hands over morning coffee, strolling hand in hand at a local farmer’s market, holding the hands of your child, gripping hands on a roller coaster ride, entwining your hands on the front porch watching a great sunset.

You can transform any idea, occasion or everyday experiences into a singular photo book. Look through your own photographs for inspiration.  You’ll be surprised at how many stories your photos can tell when you begin to put them together.  Choose your favorite story and let Clearstory publish it for you in a professionally bound photo book that will showcase your memories and become a lasting treasure you’ll always cherish.

To get started creating your photo book, have your photos organized in the way that you want your story to flow. Then, simply download the Clearstory software and upload your photos.  The software will guide you through the process – even if you have no experience.

You can choose Clearstory’s Everyday Photo Book, which gives you a beautiful hard cover with special die-cuts, 20 pages for photos and a story page at the beginning. Or, you can choose the Clearbooks Photo Book which will give you options for different covers, layouts and will allow for as much copy and creativity as you want to put into your story.  Have fun and tell your story so it will be remembered – in a photo book.

Create a Photo Book


Quality Photo Book Printing

How to Choose a Photo Book Printing Company

Quality Photo Book Printing

To Get a Quality Photo Book, You Need to Select a Quality Photo Book Printing Company

Since the advent of the digital camera, you might realize that you don’t have as many family albums as you used to. Many people keep their photos on a computer drive or saved to a disc, but this doesn’t present the same opportunity for sharing your photos as bringing out an actual album. The solution to this problem is quite simple – create a photo book that you can proudly display in your home.

Photo book publishing is a creative and simple way to bring your digital images to life.  With so many choices, how do you decide which photo book publishing company to go with?

Tips for Choosing Your Photo Book Printing Company

Paper Stock

Most photo book publishers will give you a choice between glossy or matte finish, but give little indication about the weight or quality of the paper stock they will print on. Selecting a photo book printing company that utilizes premium grade paper stock for your photo book is crucial to giving your photos the best finish.  A thicker paper stock not only translates to clearer images, it will not be easily ripped or soiled with frequent use.   Lighter weight paper may compromise the ink used to print your book and is less likely to withstand being handled by children or just many hands over time.

Gloss or Matte Finish

For most photo books, we recommend a matte finish. Since matte finish is non-reflective, you will not have problems with dust, fingerprints, nor reflection from sun or other light sources. But matte finishes do absorb more ink into the paper, which can affect image sharpness. If you want to highlight fine details, you may want to select a glossy paper.

Glossy paper will create a vibrant and crisp image, but is generally selected for photos that will be framed to protect them from dust and fingerprints and when the photo will be displayed where light will not impact viewing.  If you are not worried about reflection or fingerprints and want the brightest image, you may want to select a gloss paper.

High End CoversQuality Photo Book Covers

You CAN tell a book by its cover. You want a photo book cover that will be as beautiful as the images within your photo book. There are many different types of photo book covers in either softcover, using cover weight photo paper, or hardcover that can be finished in fabric, leather, canvas, photo wrap, or mat board with specialty die cut. To protect your most cherished photos, we recommend a hard cover to keep the pages inside from bending and becoming damaged.

Photo Book TemplatesCrisp Templates

The template for your photo book publishing project is the way that you organize the layout of your pictures within the book. On some pages, you might want to feature just one striking photo, while on other pages it makes sense to include two or three pictures. Many photo book publishing companies offer templates that are cluttered with theme related graphics.

You want your photos to be the stars of your book, not someone else’s graphics. You also want the flexibility to organize your photos in a way that clearly tells your story.  With a clean, crisp template, you will have a much easier time laying out your photos and creating a more professional looking photo book. Our recommendation: Don’t waste your time with complicated templates or one that is cluttered with extraneous graphics.

State-of-the-art Printing Equipment

State of the Art Photo Book Printing EquipmentHigh-end printing equipment will give you consistent color across all of your images and produce clear images.  Clearstory uses state-of-the-art digital printing equipment, including the HP Indigo 5500 Digital Press, which delivers unmatched photo print quality.

Your photo book project is a creative and fun way to display all of your favorite pictures. Whether you want to commemorate an important event like a wedding, or if you just want to document all of your family moments, take the time to find a photo book publishing company that uses the right materials and delivers the highest quality. By using the best inks and paper in the publishing industry, your book will be something truly impressive that you can show off to family and friends.

Clearstory is committed to providing the industry’s highest quality paper, inks, printing processes, finishing, bookbinding and innovation to every person with a passion for telling their story with sophistication.

Create Photo Book