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Portfolio Websites aren't Enough

So, you specialize in digital graphic design, or you’re an artist or architect who already has an online portfolio. While you might think your bases are covered because it seems nearly everything has gone paperless these days – it’s time to reconsider. A portfolio website can be scrapped by a potential client in the click of a mouse. Print portfolios can be pulled out again long after a client has set it aside, and they won’t occupy an annoying amount of space in the client’s email box or hard drive. An online portfolio may even be routed to the spam folder and never seen at all. So, while a portfolio website can definitely be an asset to your marketing efforts, it’s not time to discount the benefits of a print edition.

John Trice Photography (www.johntrice.com)

John Trice Photography (www.johntrice.com)

You need both: Printed and Online Portfolios

When you’re creating a print portfolio to complement your website portfolio, construction is among the most important factors to consider. A book that is poorly constructed and falls apart in the client’s hands isn’t exactly likely to impress. The good news is that you don’t necessarily have to spend a fortune to create an impressive portfolio, so never settle for less than what you need to impress your clients.

Want to ensure you get the highest quality portfolio?  Remember these four tips while you are choosing a production shop.

Consider the benefits of one-stop shopping.

Work with a shop that does the printing, finishing, and binding in one place. The more vendors’ hands your portfolio passes through, the more likely someone is to drop the ball and blame the last vendor for the failure. Working with a single shop ensures that you can assign accountability and the shop will have more invested in producing something of quality since you are trusting the shop with your entire project. A one-stop shop is also less hassle for you all the way around.

John Trice Photography (www.johntrice.com)

John Trice Photography (www.johntrice.com)

Have lots of options.

Limiting your printing, finishing, and binding options will only hinder your creativity and could mean that you don’t have the highest quality materials at your disposal. You should have finishing capabilities at your disposal that include: creasing, digital die cutting, embossing, foil stamping, debossing, folding, laminating, perforating, slitting, spot UV coating, spot color, and white ink. When it comes to binding, a good range will include cased coil binding, hardcover case binding utilizing PUR adhesive, hardcover with Wire-o binding, fabric spine wrap binding, spiral binding, softcover PUR Perfect binding, and more.

Get hand-crafted work.

Don’t settle for a mass production job. A hand crafted piece created as a short run job will have more detail and care paid to it, and the construction will be something solid and reliable. You won’t be embarrassed to pass the portfolio over to an industry expert who may hire you.

Make sure there is open communications.

Be a part of the production process. Work with the production team and designers to ensure that your portfolio, including the construction, are coming along as expected and will be finished on time.

Clearstory handcrafts each of our print portfolios in our San Diego, CA facility. We encourage you to dream big and work with us to make a portfolio you can be proud of. You will have a wide range of finishing and binding options, so you can think outside the box and make something one of a kind.

What are you waiting for? Call us today!  858.526.3600 or 888.907.5611.